Advertisers spend 100s of billions of dollars a year worldwide encouraging, persuading and manipulating people into a consumer lifestyle that has devastating consequences for the environment through its extravagance and wastefulness. Advertising exploits individual insecurities, creates false needs and offers counterfeit solutions. It fosters dissatisfaction that leads to consumption. Children are particularly vulnerable to this sort of manipulation. [Sharon Beder, 2o11].
Large companies such as McDonald's market their products strong towards children, they've even got meals specifically advertised towards kids such as the "Happy Meal" where the children can choose either nugets, fish fingers, cheese burger and ham burger plus chips and a drink as a meal, but the reason why most of the children want their mum or dad to purchase them this mean is because it includes a toy within the meal. This then means not only are the children getting "nice food" they also have an a toy which come with it so the children will have something to eat.
Children are very demanding as the parrents want to provide there children with all the things in which they want so when companies are creating a new product they will find adverts in which will stick into the childrens head so that when it next comes on, the child turns on their puppy dog eyes and ask mummy or daddy to purchase what they want no matter the cost of the product.
Girls Adverts
Boys Adverts
No comments:
Post a Comment