Family Purchasing Behaviour and the Roles of Husbands and Wife's

Family Purchasing Behaviour

Each family have the weekly shop, depending on the size of their wallet will also determine where they will carryout their shopping as each family have essential needs i.e. Food and Drink. The role of who is the Family Shopper is dependent on each family, 80% of families would say that the mother is the main shopper within the family i.e. they will carryout the main shopping for the family. This has become "the job of the women" as "women are meant to cook and clean" (i don't agree with that by the way). So it has just become normal for them to carryout the weekly shop as they are more likely to cook the dinner and therefore more likely to know what is needed and what isn't.